Portfolio

Featured Projects

Rosme FW2025 Campaign Photoshoot

Directed and coordinated Rosmes’ FW2025 campaign photoshoot from concept to execution, developing the creative vision and ensuring full brand consistency. The final visuals capture the collection’s modern elegance and comfort across all brand platforms.

In-Store Visual Identity

Led the creation of all in-store visual materials, including packaging, printed assets, and video content, ensuring a cohesive brand identity and engaging retail atmosphere across every customer touchpoint.

Meta & Google Ads Campaign Materials

Designed and developed visual materials for Meta and Google Ads, along with UGC and influencer campaigns, ensuring consistent brand identity across platforms. Created ad guidelines and adapted all materials into three languages to maintain a unified, engaging digital presence in key markets.

Packaging Design

Developed a unified packaging system for e-commerce and in-store use, including bags, tags, and stickers. Focused on creating a cohesive brand experience that balanced practicality, sustainability, and visual appeal across all touchpoints.

FW2025 Catalogue

Designed the FW2025 product catalogue for B2B clients, combining clean layouts, strong visuals, and clear organization. The catalogue balanced functionality with visual appeal, showcasing the brand’s seasonal vision and supporting wholesale sales.

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Web Design - Size Finder Tool

Redesigned the Size Finder tool to replace an outdated static chart with an intuitive, step-by-step experience. Collaborated with the IT team to ensure usability, accessibility, and brand consistency, resulting in a personalized size guide that enhances the online shopping journey.

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